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Private label

Product research and sourcing for Amazon private label

Most private label launches go wrong before the product ever ships: the margin was never there, or the supplier couldn't deliver what the samples promised. We test both before you spend money on inventory.

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Free first conversationOne person on your projectScope and pricing in writing

How do you pick a product that can make money?

A product is worth launching only if the numbers work after every cost, not just the factory price. We check:

  • Demand: steady sales across the year, not a one-season spike.
  • Competition: how established the top listings are, and whether you can offer something better.
  • Full cost: unit cost, freight, duties, Amazon's referral and FBA fees, ad spend and returns.
  • Restrictions: category approvals, safety testing and claims rules that could block the product or add cost.
  • A reason to choose you: a real improvement, bundle or angle, not just a new logo on the same item.

We'll also tell you when an idea doesn't work. That's the most valuable thing research can do.

How do we vet suppliers?

  • Confirm the business is real, how long it has been trading, and whether it's a factory or a trading company.
  • Get comparable quotes from several suppliers against one written specification.
  • Order and compare samples before choosing.
  • Ask for existing test reports, and check they cover your exact product.
  • Agree payment terms, lead times and shipping terms in writing.
  • Plan a pre-shipment inspection for the first order.

What paperwork should you keep from day one?

Keep invoices in your business's name with the supplier's details and quantities, plus packing lists, test reports and inspection reports. If Amazon ever runs an authenticity or verification review, these are the documents it asks for. See what Amazon looks for in invoices.

What do you get from us?

  1. A shortlist of products with the margin math for each.
  2. A supplier shortlist with quotes and our notes.
  3. A side-by-side sample comparison.
  4. A first-order plan: quantity, specification, timeline and freight.

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Questions sellers ask

How big should my first order be?

Big enough to learn from, without tying up all your cash. We size the first order around your budget, the supplier's minimum order quantity and how fast similar products sell.

Do I really need samples?

Yes. Order samples from more than one supplier and compare them against your written spec. It's the cheapest way to catch quality problems before they reach customers.

Who pays the supplier?

You do, directly. Paying the factory yourself keeps the invoices in your business's name, which matters if Amazon ever asks for them in a review.

Can you look at a product I already have in mind?

Yes. Send it over and we'll run the numbers with you before you commit to anything.

Talk about your brand

Tell us your budget, your timeline and any product ideas, or where you're stuck. You'll hear back within 24 hours.

Talk about sourcing on WhatsApp
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